Janaury Celebrity of the Month – Jaime Oliver


James “Jamie” Trevor Oliver was born on May 27, 1975.  He is an English chef, restaurateur and media personality, known for his food-focused television shows, cookbooks and more recently his campaign against the use of processed foods in schools.

Oliver strives to improve unhealthy diets and poor cooking habits in the United Kingdom and the United States.

Oliver conceived and established the Fifteen charity restaurant where he trained fifteen disadvantaged young people to work in the hospitality industry.

Following the success of the original restaurant in London, more Fifteens have opened around the globe.

Oliver began a formal campaign to ban unhealthy food in British schools and get children eating nutritious food instead. Oliver’s efforts to bring radical change to the school meals system challenged the junk food culture.

He showed schools they could serve healthy, cost-efficient meals that kids enjoyed eating. Jamie’s efforts brought the subject of school dinners to the political forefront and changed the types of food served in schools.

In December 2009, Oliver was awarded the 2010 TED Prize for his campaigns to create change on both the individual and governmental levels and to bring attention to the changes people need to make in their lifestyles and diet.

In 2010, Oliver joined the series, The Big Fish Fight.  In the series, Oliver, spent time on a fishing boat to raise awareness about the discarding of hundreds of thousands of salt water fish because the fisherman are prohibited from keeping any fish other than the ones they were fishing for.

Information about this celebrity was found at http://en.wikipedia.org